Michael Schulz — Creative Director & Photographer in Berlin. Content and campaigns for brands, travel, interiors, and editorial.

MICHAEL SCHULZ BERLINSTAGRAM

Portrait von Michael Schulz

About Michael Schulz — Berlinstagram

Many know my photos. Few know my work.

The most visible work is my photography. Most of it happens behind the scenes.

I develop ideas, produce content, coordinate social-media channels and find the right creators.

I connect all sides.

Brands, creators and agencies: I understand what each side needs, and bring them together.

For years for HUAWEI and o2, from strategy to execution, as the duo SUPERFEED with Stephan Hamacher.

I've lived content from the start.

With Berlinstagram, I was one of Germany's first Instagrammers.

Since then I've produced photo and video content for brands, in fields including mobile photography, travel and automotive.

16 years ago, I posted a photo of Berlin.

That photo became Berlinstagram, and that became a career I never planned.

Studies at the Berlin University of the Arts and years in advertising laid the foundation. Berlinstagram turned it into the work I do today.

Projekt anfragen

@berlinstagram

Let's Work Together.

I work with brands, startups/companies and teams on content, campaigns and Instagram strategy — ideally long-term, because social media thrives on continuity. So, what needs solving?

Straight from the top — no agency overhead. 15 years in concept and content — a creator with agency experience, fast and flexible. Round-the-clock channel care, weekends included. Solo or as a well-rehearsed duo with Stephan Hamacher.

Behind the Scenes

  • Instagram Management Channel management and publishing
  • Social Strategy Channel strategy, editorial logic and positioning
  • Channel Care Editorial planning, stories and community management
  • Campaign Concepts Campaign ideas, format development and activation
  • Influencer Strategy Casting, briefing and reach with the right influencers
  • Content Production The right creators for each task — proven, from my network
  • Paid Promo Running ads and tracking performance
  • Reporting & Insights Monthly reports, metrics and learnings

Behind the Camera

  • Content Creation Photo and video I shoot myself — for brands: travel, architecture, editorial
  • Brand Collaborations Partnership models and branded campaigns

Get in Touch

Or directly

[email protected] @berlinstagram