HUAWEI — HUAWEI x Porsche

Overview

As part of the ongoing collaboration with HUAWEI Germany, the idea emerged to

translate an existing brand partnership with Porsche into a standalone content

campaign. A team of five selected smartphone photographers travelled to Valencia

to shoot the new Porsche 911 exclusively on the HUAWEI Mate20 RS, guided by

automotive photographer David Fischer.

The Concept

Rather than a single shoot format, the campaign was conceived as an educational

content series: three photo galleries each focusing on a central aspect of

automotive photography, composition, light, and details & reflection, completed

by a making-of video. Each instalment included concrete tips for the community,

elevating the content beyond standard brand advertising.

Key Achievements

• Concept: Developed the campaign idea and the educational content format.
• Casting: Selected the five photographers from the HUAWEI Foto Konsortium.
• Production: Coordinated the shoot in Valencia including collaboration with

David Fischer for the technical direction.

• Content Strategy: Planned the four-part publishing series on Instagram

including paid social distribution.

Impact

The campaign proved that smartphone photography can hold its own against professional

automotive photography. Parts of the content were subsequently published by

Porsche on their own social media channels, a clear endorsement of the

visual quality delivered.