Portrait von Michael Schulz

Projekt anfragen

o2 Music — Legendary Locations: Club Portraits

A photo series for the O2 Music format „Legendary Locations“, created over roughly two years during the pandemic. It shows Germany’s legendary clubs closed and empty: quiet architecture rather than a stage. Clubs: 808, Distillery, Anomalie, Bootshaus, Ritter Butzke, Hotel Shanghai, Fusion Club, Bricks, Gruenspan, Freund & Kupferstecher, Weekend, Gibson Club, Gretchen, Kitty Cheng, Lucky Who, Mojo Club, Reineke Fuchs, TheLiberate, Veedel Club, Rodman Bar.

Let's Work Together.

Straight from the top — no agency overhead. 15 years in concept and content — a creator with agency experience, fast and flexible. Round-the-clock channel care, weekends included. Solo or as a well-rehearsed duo with Stephan Hamacher.

Behind the Scenes

  • Instagram Management Channel management and publishing
  • Social Strategy Channel strategy, editorial logic and positioning
  • Channel Care Editorial planning, stories and community management
  • Campaign Concepts Campaign ideas, format development and activation
  • Influencer Strategy Casting, briefing and reach with the right influencers
  • Content Production The right creators for each task — proven, from my network
  • Paid Promo Running ads and tracking performance
  • Reporting & Insights Monthly reports, metrics and learnings

Behind the Camera

  • Content Creation Photo and video I shoot myself — for brands: travel, architecture, editorial
  • Brand Collaborations Partnership models and branded campaigns

Get in Touch