photokina — Whatforbreakfast Creator Feature | Berlinstagram

MICHAEL SCHULZ BERLINSTAGRAM

Portrait von Michael Schulz

Projekt anfragen

[email protected] @berlinstagram

Video portrait of food photographer Marta Greber (@whatforbreakfast), known for warm images between kitchen, travel and storytelling. Her chapter in the series: food.

The Artist

Marta Greber, long based in Berlin, now in Lisbon, ties food, travel and personal storytelling into a warm, saturated visual language, with more than 330,000 followers.

The Series

Stephan Hamacher and I rebuilt the trade-fair channel over several years into an Instagram photo magazine, each edition featuring one photographer. The full story is in the main case: [From Trade-Fair Feed to Instagram Photo Magazine](project:photokina-instagram-channel).

Let's Work Together.

I work with brands, startups/companies and teams on content, campaigns and Instagram strategy — ideally long-term, because social media thrives on continuity. So, what needs solving?

Straight from the top — no agency overhead. 15 years in concept and content — a creator with agency experience, fast and flexible. Round-the-clock channel care, weekends included. Solo or as a well-rehearsed duo with Stephan Hamacher.

Behind the Scenes

Instagram Management Channel management and publishing
Social Strategy Channel strategy, editorial logic and positioning
Channel Care Editorial planning, stories and community management
Campaign Concepts Campaign ideas, format development and activation
Influencer Strategy Casting, briefing and reach with the right influencers
Content Production The right creators for each task — proven, from my network
Paid Promo Running ads and tracking performance
Reporting & Insights Monthly reports, metrics and learnings

Behind the Camera

Content Creation Photo and video I shoot myself — for brands: travel, architecture, editorial
Brand Collaborations Partnership models and branded campaigns

Get in Touch

Or directly

[email protected] @berlinstagram