MICHAEL SCHULZ BERLINSTAGRAM

Portrait von Michael Schulz

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@berlinstagram

smart — edition MOSCOT in Berlin

For the 100th anniversary of New York eyewear maker MOSCOT, smart released the fortwo edition MOSCOT in 2015 — a special model limited to 100 units, in black and yellow, with a BRABUS turbo engine. I photographed the two-seater convertible in Berlin, setting it against the city's architecture and lines: yellow façade blinds, tram tracks, an underpass. The series was made for social media — and smart liked it enough to turn the images into a printed set of postcards, laid out across its locations.

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Berlinstagram

Let's Work Together.

I work with brands, startups/companies and teams on content, campaigns and Instagram strategy — ideally long-term, because social media thrives on continuity. So, what needs solving?

Straight from the top — no agency overhead. 15 years in concept and content — a creator with agency experience, fast and flexible. Round-the-clock channel care, weekends included. Solo or as a well-rehearsed duo with Stephan Hamacher.

Behind the Scenes

  • Instagram Management Channel management and publishing
  • Social Strategy Channel strategy, editorial logic and positioning
  • Channel Care Editorial planning, stories and community management
  • Campaign Concepts Campaign ideas, format development and activation
  • Influencer Strategy Casting, briefing and reach with the right influencers
  • Content Production The right creators for each task — proven, from my network
  • Paid Promo Running ads and tracking performance
  • Reporting & Insights Monthly reports, metrics and learnings

Behind the Camera

  • Content Creation Photo and video I shoot myself — for brands: travel, architecture, editorial
  • Brand Collaborations Partnership models and branded campaigns

Get in Touch

Or directly

[email protected] @berlinstagram