Portrait von Michael Schulz

Projekt anfragen

VIU — Editorial Series

A visual editorial for the Swiss label VIU Eyewear, shot at Berlin’s Kulturforum. The project uses the graphic structures and surfaces of the modernist ensemble as a contrast to the eyewear design. Focusing on architectural details and clean lines, the series creates graphic compositions that aesthetically bridge product design and architecture.

Let's Work Together.

Straight from the top — no agency overhead. 15 years in concept and content — a creator with agency experience, fast and flexible. Round-the-clock channel care, weekends included. Solo or as a well-rehearsed duo with Stephan Hamacher.

Behind the Scenes

  • Instagram Management Channel management and publishing
  • Social Strategy Channel strategy, editorial logic and positioning
  • Channel Care Editorial planning, stories and community management
  • Campaign Concepts Campaign ideas, format development and activation
  • Influencer Strategy Casting, briefing and reach with the right influencers
  • Content Production The right creators for each task — proven, from my network
  • Paid Promo Running ads and tracking performance
  • Reporting & Insights Monthly reports, metrics and learnings

Behind the Camera

  • Content Creation Photo and video I shoot myself — for brands: travel, architecture, editorial
  • Brand Collaborations Partnership models and branded campaigns

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